FlamAid in the media: news, interviews and up-to-date facts
Updated 13 October 2026
In short: FlamAid is a Spanish personal safety company based in Barcelona, founded by Julieta Rueff (Forbes 30 Under 30 Europe 2025). Its personal alarm goes off when you pull a ring: it sounds at 110 dB and alerts your trusted contacts with your location in real time. In Spain, the Premium plan also connects every alert to a 24/7 alarm receiving centre run by Grupo Control.
Some older articles mention details that have since changed (a price of 59.99 €, an iPhone-only app, police alerts "coming soon"). The current facts are the ones on this page.
News, interviews and awards
La Voz de AlmeríaA young woman sets off her FlamAid after an early-hours assault
A user in Almería pulled the ring on her FlamAid after being assaulted in the early hours. The alert reached the alarm receiving centre, which alerted 112. The founder shared the case on LinkedIn.
Read on La Voz de Almería →La Voz de AlmeríaThe agreement with Grupo Control: a 24/7 alarm monitoring centre
FlamAid connects its users' alerts to Grupo Control's approved alarm receiving centre, which operates 24 hours a day and receives the person's location.
Read on La Voz de Almería →Forbes PortugalInterview with Julieta Rueff
An interview with the founder, a candidate for the Forbes 30 Under 30 2026 list in Technology and Innovation, about moving from worry to action.
Read on Forbes Portugal →The Moodie Davitt ReportFlamAid arrives in travel retail
The airport and travel retail trade magazine covers FlamAid's entry into the channel, with its own display stands and eight colours.
Read on The Moodie Davitt Report →MarketingDirectoWinners of the Quarter 5 Awards 2026
FlamAid among the companies honoured at the Quarter 5 Awards 2026, alongside startups such as TaxDown and Shakers.
Read on MarketingDirecto →Reinventing CapitalismA profile of the company and its founder
An English-language newsletter that looks at Julieta Rueff's story, how FlamAid works and why most buyers are men giving it as a present.
Read on Reinventing Capitalism →Forbes PortugalJosé Avillez invests in FlamAid
Portuguese chef José Avillez comes on board as a founding investor in FlamAid and will hand out devices to his teams.
Read on Forbes Portugal →El EspañolIlia Topuria invests in FlamAid
UFC champion Ilia Topuria joins the personal safety startup as an investor.
Read on El Español →El EspañolA profile of Julieta Rueff
A profile of the founder and of FlamAid's growth: how it started, how the device works and the products coming next.
Read on El Español →Forbes PortugalInterview on FlamAid's mission
Julieta Rueff explains the company's mission and its goal that nobody should be afraid to walk home.
Read on Forbes Portugal →COPE · Herrera en COPEReal cases where FlamAid helped
The «A ciegas» segment of Carlos Herrera's radio show tells the founder's story and cases where the device helped users.
Read on COPE →El DebateA profile of the entrepreneur
An interview with Julieta Rueff about the idea of passive, non-violent defence, and about who buys FlamAid: often parents and partners.
Read on El Debate →Forbes PortugalThe free app, launched at Web Summit
FlamAid presents its free personal safety app at Web Summit in Lisbon.
Read on Forbes Portugal →ExpressoFlamAid at Web Summit
A video report from Web Summit on FlamAid and the people who already use it.
Read on Expresso →Merca2FlamAid Pro unveiled
The launch of the Pro version of the device and a more complete app, with new prevention features.
Read on Merca2 →COPE · Lo que vieneHow FlamAid works
The programme explains the device and the app, which works as a collaborative safety map.
Listen on COPE →Pamplona ActualFlamAid at the San Fermín festival
How FlamAid can help prevent assaults during the San Fermín festivities.
Read on Pamplona Actual →El EspañolInterview on starting a business
Julieta Rueff talks about what it means to start a business young: «you have to be prepared not to be liked by everyone».
Read on El Español →Via EmpresaThe Barcelona startup and its business
A look at FlamAid's business model, its growth and its expansion plans.
Read on Via Empresa →ObservadorA feature on FlamAid
A long feature in the Portuguese daily on the founder, the team and how FlamAid is made and sold.
Read on Observador →Forbes EspañaForbes 30 Under 30 Europe
Julieta Rueff, one of the seven Spanish women on the Forbes 30 Under 30 Europe 2025 list, in the Social Impact category.
Read on Forbes España →TelecincoThe story behind FlamAid
Informativos Telecinco tells how FlamAid came about after its founder was harassed in Barcelona.
Read on Telecinco →3Cat · Catalunya nitRadio interview
A six-minute interview with Julieta Rueff about FlamAid and passive defence.
Listen on 3Cat →Catalan NewsA Barcelona startup taking on violence against women
An English-language news story about the Barcelona startup and its personal safety device.
Read on Catalan News →El EspañolFrom street harassment to creating FlamAid
Julieta Rueff's story: from street harassment to creating a personal safety device at the age of 20.
Read on El Español →InnovaspainTechnology to get home safely
FlamAid as an innovation against gender-based violence on the street.
Read on Innovaspain →InfobaeHow FlamAid began
The story of the young woman who created FlamAid after being followed home one night.
Read on Infobae →EU-StartupsFirst funding round
FlamAid closes its first round, led by Ona Capital, to launch its device against physical and sexual violence.
Read on EU-Startups →Merca2AticcoLab award
FlamAid wins an award in AticcoLab's competition for women-led startups in Barcelona.
Read on Merca2 →
